Expert Review★★★★★ Click to read Tap to read
If you're after a menthol-forward snuff that doesn't get too herbal or overly complex, Super M might just be the right tool for the job. It stands among the English-style medicated snuffs—built on a bold menthol base and anchored by the steady presence of camphor, with a natural cooling touch that lingers in the background, calling eucalyptus to mind without making it the main act.
The menthol here takes the lead—strong, clean, and unmistakable—supported by camphor's herbal depth and the quiet breath of eucalyptus that rounds out the nose feel. The tobacco beneath it all is light brown, mild, and slightly sweetened, holding just long enough to carry the cooling notes without falling flat. Every medicated snuff finds its own balance between menthol, camphor, and eucalyptus—the holy trinity, as I like to call it—and with Super M, Wilsons leans heavily into the menthol while keeping the rest well-behaved. There's no clutter here, no medicinal overload, just a strong, clean pinch that refreshes without complication.
This snuff contains a moderate amount of vitamin N, right in line with the English-style snuffs. The moisture content is comparable to that of most English-style snuffs too; this one leans slightly to the moist side, with minor clumping in the tin. It's medium-fine in grind and texture, keeping with most English-style snuffs—fine and predictable, easy to take and forgiving throughout the day, though the fine grind can lead to it landing in the back of the throat.
It's a straightforward medicated blend, and that's part of its charm.